One of the great advantages that small businesses have is that by their very nature they are more personal.
What clients experience in working with a small business tends to be more genuine and authentic? Today’s tip is pretty simple – Leverage that fact and put a little more you in your marketing.
Lots of small businesses are finding out that one of the best things they can do for their marketing and sales is to start getting a little more “personal” with their audience. Let them know a little bit more about what makes you the way you are. How did you get into doing what you do? What are the things about you that shape your thinking?
Putting more you in your marketing helps to give your company a face and actually builds the know, like, and trust factor with your audience. People love a great story and relate to them much easier than a bunch of marketing speak that’s clearly just trying to get them to buy. I just participated in one of John Jantsh’s (Duct Tape Marketing) Ultimate Marketing System teleclasses this week. He believes every small business should include their story (a marketing story) as part...
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