When was the last time you took a long critical look at your business card?
I’d bet you haven’t really thought about it since you initially got them printed.
Let’s stop for just a moment and ask, what is the point of your business card? Is it to simply fill the wallets of prospective clients, or is it something that should be driving more sales to your business?
I bet you answered in the latter. So what should your business card look like then?
A few of the essential things it must contain:
1. What your company can do for the customer
2. What you personally do, if its not obvious from the business description
3. Your name,
4. Your best contact number (don’t use a switchboard number, use your direct number and
show your cell-phone number)
5. Your company’s name
I have listed the criteria for the business card in a particular order. Do you notice something strange? I have put the company’s name last!
Your business card should be a “mini” sales letter for your business.
The card should have an attention grabbing headline, that will attract prospects...
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