As the market becomes saturated with young adult fantasy books in the “Harry Potter” mold, how long will it be before the genre loses its magic?
“If, like me, you’ve noticed that the spell being cast by the latest crop of young adult fantasy novels is becoming less potent, it seems a fair question to ask,” said R.J. Nimmo, a young adult novelist and expert on entertainment for children.
Nimmo doesn’t dispute the continued popularity of the sword-and-sorcery retreads out there.
“Nonetheless, assorted witches, djinn and goblins risk succumbing to that well-known pitfall of every successful celebrity from boy bands to Britney: overexposure,” he said.
Nimmo says the genre’s rise in popularity was initially due to J.K. Rowling’s wildly successful “Harry Potter” series and was further compounded by the success of the “Dark Materials” trilogy by Philip Pullman.
“They are all fantastic books – genuinely fun and original,” Nimmo said. “The problem is the market is becoming saturated. One more insipid ‘Harry Potter’ clone may be one...
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