Putting Your Business In The Limelight: How To Submit Press Releases That Get Published
Any business can benefit from regular promotionthe more exposure, the better. One of the best ways to get your name out there, and one that small business owners too often overlook, is writing press releases. Whether youre selling an extremely rare item on eBay, or your website is offering a unique service, communicating that to the right audience is an excellent way to bring in new business.
Writing Press Releases Right
There are certain things you can do to increase your chances of getting published, according to Rieva Lesonsky, editorial director of Entrepreneur Magazine:
Familiarize yourself with a publication, whether its online or printed, BEFORE submitting anything to them. Know what they do, their format, and their target audience. Tailor your tone and writing style to match theirs.
Be concise. Cautions Lesonsky, No matter how much you love your product, no one wants to read three pages about it.
Lead with whats interesting. Tell them up front why they should care. Think about what would be appealing to readers, and use that to grab their...
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