If you are a loan officer or mortgage broker on the market for internet mortgage leads. Sometimes it may be better to go after quality leads, as opposed to buying your leads in quantity.
If you are looking for internet mortgage leads in quantity, or bulk, you will get a heck of a lot of leads for your money. But for the most part, these leads you purchase in bulk, have been recycled, or sold from lead company to lead company. Some are even more than a year old.
If you choose to purchase your internet mortgage leads based on quality, you will not be getting as many leads as you would if you bought in bulk, but at least the leads will be real time, or fresh. Meaning, you normally will be receiving the lead on the same day the prospect applies.
But before you go ahead and open an account with an internet mortgage lead company specializing in real time leads, do a little bit of research.
Here are a few things to look for in a lead company:
Where do the leads come from?
Make sure the lead company you are considering owns and operates the web sites from which they obtain their leads, this is pretty much a guarantee that the leads will be same...
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