A professional quality brochure can attract interest to any business, organization, or cause. On the other hand, a poor quality brochure invites readers criticism or scorn. Your brochure has a single shot at representing your interests to the public at large.
That is why it is so important to use a top-notch print piece for your office, as a mailer, or in various locations throughout the community.
When preparing your brochure for print, make sure it has a clear format, design, and layout. This will give the printer a well-organized document for easy reproduction. Write readable text, use an easy-to-read font style and size, and provide generous margins.
A sloppy print piece will be difficult to manage, and it may require several layouts until both the company and printer are satisfied.
You will need to find a reliable printer before the project is ready for duplication. Start with the yellow pages.
Check out various ads, and call for estimates. You might want to visit the print shop for an idea of how organized, clean, and busy it is. Ask to see samples of print jobs or obtain contact information for references.
If you know of...
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