Surveys have been around for as long as I can remember. It is most common in political polls, government, health, social science and marketing research. Surveys are used mainly to collect information about items in a population. Depending on its purpose, surveys focus on opinions or factual information.
At present, there are several ways of administering surveys, most common of which is through the telephone due to its higher response rate. Other ways include the mail, personal in-home survey (respondents are interviewed right at their front door), personal mall intercept survey (respondents are intercepted at the malls and are interviewed on the spot), and recently, online surveys.
Before the year 2000, lots of people were responding to online surveys. As we all know, corporations and organizations benefit more from online surveys than any other survey method since it is inexpensive, gives fast results, data sets can be retrieved real time and data can be easily manipulated and reporting is also automated. Statistics show the response rate around 90% those times. At present, however, the response rate is rapidly dropping and is recorded at around 2% to 30%. To...
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