Quick Tip – How to Set SMART Goals for Your Meeting
The first step in planning an agenda is to identify the goals for the meeting. Properly done, goals have five S M A R T characteristics. They are:
> Specific.
The goal must tell exactly what will be accomplished. For example: During the next hour we will develop a strategy to increase market share by 10%. This states exactly what the group will work on. Vague goals can cause you to lose control of the meeting.
> Measurable.
This helps you determine if the goal has been completed. It can be stated as a number (5 ideas, 10% gain, one decision) or as an achievement (Did we write a strategy or not?).
> Achievable.
Goals must be realistic for the resources and time available. For example, most groups could identify twenty ways to reduce the budget in a fifteen minute meeting. On the other hand, it is unlikely that a group could develop a comprehensive marketing plan in 30 minutes.
> Relevant.
To be meaningful, a goal has to relate to the overall mission of your business. Otherwise, you may be wasting time. Challenge each goal with the question, What happens...
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