For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint though, do you realize the value of radio advertising? While many say that your marketing dollars should be split into various categories, you will find that this is an excellence place to start. What does radio advertising have to offer you?
Consider first the amount of people that are on the radio at any given moment. In the morning, as people get dressed for work or school, the radio is on. When they get into their cars to head to work, the radio is on. The radio is playing in the office, on the way home again and maybe they turn it on before bed as well. It is the first thing that people wake up to. Radio advertising is a powerful medium.
You can put just about anything on it as well. You can fill your marketing dollar tightly by putting it on a number of various types of radio advertising markets. Young adults tend to be one of the largest radio listeners in the afternoon hours. Market your product effectively to them during those hours. Adults love...
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