Raise Your Elevator Speech To The Top Floor With Powerful Emotions
If your elevator speech sparks a buyer’s curiosity, it’s only doing half the job. Your elevator speech should not only spark curiosity but also awaken powerful emotions. Small business owners can learn success from the Madison Avenue and branding experts about how to design advertisements and messages that drive consumers to feel and act upon their emotions.
While networking with other business leaders, I’m often surprised at how few utilize these techniques to their advantage. Below are a few examples of how to spark curiosity, make customers feel great and grow your business.
Here’s a tagline, “We develop lasers that will cut your waste 20%.” Sounds good; everyone loves saving. That should work, right? Not necessarily. Savings alone isn’t enough. What if your competitor is telling prospects, “Our lasers cut your waste by 20% and that’s the difference between staying in business or leading your industry.” By adding the emotionally packed difference, the impact is doubled and takes the job away from you. Your competitor’s...
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