There are two specific, yet lofty goals writers strive for every time they commit words to paper. That goal is to write in such a way as to draw their readers into the written word.
If this goal is in fictional writing the author wants the reader to become so absorbed in the story that they are both satisfied, yet sad to see the story end.
If this goal is in non-fiction the writer accomplishes the objective by relating details in a way that leaves the reader interested in the subject and with a desire to learn more.
For the successful fiction writer the term most often applied to this principle is Active Participation. When a consumer steps up the book display they are looking for certain things such as cover design, color schemes and just enough information to allow them to make their choice in thirty seconds or less. Once the reader has the book in hand they desperately want to be an active participant in the work. They want to identify with your characters and involve themselves in the plot line. They want stay up till 2 o’clock in the morning loosing themselves in a world you created. They simply want to know if you are going to be able to make...
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