Unsolicited Commercial Email or Spam has grown at epidemic proportions. It is rapidly becoming the number one problem that Information Technology departments deal with on a day-to-day basis, surpassing computer viruses. The volume and percentage of unwanted email received in business and personal email inboxes is starting to overwhelm and drown out legitimate email.
Although the vast majority of this bulk email is being perpetrated by individual spammers and a few large bulk mailers pushing pornography, gambling, get rich schemes, medicinal cures and bootleg software, real businesses have been caught in the web also by committing several errors. The three ways a legitimate business falls into the Spam mode are: 1. Legal non-Compliance, 2. Violating Trust, and 3. Lack of Value.
Legal non-Compliance
Through the end of 2003 it was very difficult to comply with Spam laws as twenty six states had passed their own laws dealing either directly with the process of sending unsolicited commercial email or the format requirements of bulk email.
With the passage of the Federal law Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003...
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