Real time lead generation using the internet is a topic that scares many people. “Oh, I’ll just buy leads”, you say or “It is too much trouble and time to learn to generate my own”. What I say to that is, “Maybe with many methods yes but it does not have to be that way”.
The new rage on the internet is using ‘capture pages’ or ‘squeeze pages’. These are simple little one screen sites whose only purpose is to convince people to leave you their contact info. You want to keep them short and sweet. Think of it like a business card on the web.
Imagine this scene for a moment…you are walking down the street and you see a stranger. You engage this stranger in conversation with a simple “hello”. They respond back positively so you continue and get into a little deeper discussion of your business and why you think they would be good at it.
What you would do if you wanted to be successful is to tell them one or two of the biggest reasons why they would make money with your company and how you would help show them how. You would not pull out your 100 page training manual and...
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