If you are a loan officer or mortgage broker, and you are on the market for mortgage leads, you may want to consider buying them in real time.
Real time leads or fresh leads are for loan officers looking for quality in a lead, as opposed to buying quantity, otherwise known as buying in bulk.
If you are buying your leads in bulk, you are undoubtedly purchasing very old leads that have been recycled from lead company to lead company several times over.
Real time leads arrive at your door step within seconds of the prospect filling out the on line form and hitting the submit button.
Here is how it works:
1. A potential customer goes onto a website owned and operated by the lead company.
2. The potential customer fills out the on line form specific to what they are looking for in the way of loan type, loan amount, ltv, etc.
3. The customer than hits the submit button.
4. The on line form, now considered a lead, comes to the lead company web site.
5. The lead finds a matching filter previously set up by a loan officer.
6. Once the lead finds a matching filter, it is than delivered by way of e-mail to the loan...
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