The other day, I was giving a workshop entitled Modern Marketing in Action and I was giving the students a number of tips to help them build a massive email list. One of the students asked me why anyone would want to do such a thing. He gets all kinds of spam email and has learned to hate the offending companies as a result. In fact, I suspect he subscribed to these various lists one way or another and just didnt realize it at the time. Nevertheless, he makes a good point and its always good to begin the process by understanding the underlying motivations.
There are many reasons to develop an opt-in email list but this article will focus on just three. And let me say before we begin that if you have a website that gets a lot of traffic and youre NOT accumulating email addresses, youre making a big mistake. Youre throwing real money right down the drain and I hope the following paragraphs will help explain why.
The internet is a fascinating place. People can visit your site from any corner of the globe and in most cases, you may never know they were there. Yes, there are traffic monitors and analytics platforms that can give you a lot of information about...
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