Gone are the days when people memorized website URLs to get the information or service they want. With the exception of a few popular websites like http://eBay.com, http://NBA.com, and http://CNN.com people have come to rely more and more on search engines to get to websites containing the information or service they need. Because of this, search engine optimization has become an invaluable tool in website design for people and companies to be able to reach their target audience. Without search engine optimization, even a quality website would find it difficult to reach a very wide audience.
Factors Affecting Page Rank
Search engine optimization (SEO) is simply the method of increasing a web sites ranking in search engine results listing. According to an article by SEO experts, the top ten ranking factors that can influence a web document’s rank at the major search engines like Yahoo!, MSN, Google & AskJeeves for a particular term or phrase are the following: Title Tag, Anchor Text of Links, Keyword Use in Document Text, Accessibility of Document, Links to Document from within the Site (Internal Pages), Primary Subject Matter of Site, External Links to...
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