Once your website is up and raring to go, it is important to start formulating a marketing strategy. The obvious goal is to attract as many visitors as you can. One of the best ways to do this is through a “Linking Campaign”.
In order to begin your campaign, you must first understand the difference between reciprocal and non-reciprocal links. A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously. This follows the philosophy of, “You scratch my back, and I’ll scratch yours.” A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well.
Nowadays, search engines are incredibly smart. The positioning of your site depends a great deal upon how many people link to your site. A lot of non-reciprocal inbound links tells a search engine that your site contains valuable information. After all, who’s going to recommend your site without reciprocation unless they believe it will benefit their readers?
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