Its no secret that the Net keeps changing all the time; what is a secret to many is how to make the most of the Net and sell some books. When it comes down to it, thats the #1 focus of publishers and authors alike. The Net has become the place to go for book sales, but its more than just having your book listed on http://Amazon.com or your own website, its about getting people to know about it. With millions of websites coming online every month, that task is getting tougher and tougher each day.
It seems like only yesterday we were telling you that reciprocal linking was *the* way to go to get traffic. What is reciprocal linking? Well, its where you give a link on your site to someone else and they give one to you. This tactic may have worked in 2006 but its no longer a good idea. Why? Because search engines are now looking at high quality one-way (inbound) links. Says Susan Gilbert, AMEs SEO expert: “Google has declared 2007 as the year of the incoming link high quality, one-way links. Now more than ever, it is important to create a long term site building presence that focuses on the community aspect of the World Wide Web.”
A backlink is a link...
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