In 1997, American Express Canada forged an agreement with AIR MILES rewards program to launch the American Express AIR MILES credit card exclusively for Canadian citizens. Eight years later, in 2005, an undisclosed duration for the multi year agreement extending the partnership between American Express and AIR MILES was signed.
American Express Canada acknowledged that the reward scheme of AIR MILES in the American Express AIR MILES credit card has contributed significantly towards the expansion of the Amex membership base in the country. The company even added in a press release statement, that association with loyalty programs, such as the American Express AIR MILES credit card programme, is necessary for a credit card product to be competitive and to be able to penetrate the credit card market in Canada. This observation was drawn from the results of a survey of 1,000 Canadians, where one of the survey findings indicated that close to 50 percent of all Canadians are members of some form of rewards program.
By merely using your American Express AIR MILES credit card for your charity donations, purchases on leisure and entertainment, service and subscription,...
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