Marketing investments come in three forms time, money and energy. To prosper, investors must learn to balance and manage each one appropriately.
Managing Time
All business owners know how fast time flies. How can they ensure the best use of that time? By discovering what time of day is most productive for them and scheduling their most arduous tasks into that time slot. By closing office doors and screening incoming calls, all managers achieve a higher quality output. At the end of each work day, compile a list of important tasks for the following day and rank each element according to its priority.
Executives waste approximately 45 minutes every day looking for misplaced information. Put important papers and materials in their proper places before leaving the office. Consider investing in software that organizes projects and contacts. Time is as valuable as money. Having the right time-management tools and practices will increase efficiency and preserve company resources.
Managing Money
Too often, business owners attempt to manage all aspects of operating the business themselves. Why? Are they afraid that relinquishing some responsibility...
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