When you finish typing an email message, dont forget to sign it. In email language, that doesnt mean simply typing your name. The signature block contains a great deal more information.
An email is a blank screen. It contains none of the contact information found on traditional company letterhead or stationery. So, you need to provide this information in the form of a signature block.
Avoid the temptation to create a fancy banner with lots of symbols at the top of your email message. Most of that fancy schmancy stuff doesnt translate well from one email system to another. It also creates huge files, which means the message takes forever to open. Locking up a clients email is not the best way to make a positive impression on him/her.
The best position for the signature block is at the end. When creating your block, try to keep it to four lines. In some cases, you may need more space. Use caution, though, or the contact information may end up being longer than the body of the message. To solve this, try putting multiple pieces of information on a line. For example: Marketing Director, ABC Meeting Planners.
In determining what to...