Let’s talk about feedback. We all know that feedback is an essential component of eBay, in fact it’s probably a large part of why the company has been so successful. In marketing terms we might refer to feedback as social proof. I’ll explain what I mean. We all make decisions based on what others do, yes we are influenced by others to an extraordinary degree.
If someone tells us that they enjoyed a great meal or watched a really good movie, chances are that we’ll do the same, based on their recommendation. That’s social proof.
The principle works on eBay too. When we read the feedback comments left by buyers and sellers we take note. If those comments are predominantly positive then we naturally trust the person behind that account.
So not only is feedback an essential aspect of eBay that virtually all buyers and sellers devote significant amount of time to reading, it is one that deserves more attention than you give it now.
For most sellers, leaving feedback is a few rushed words, fairly generic, and posted without much thought. The renegade seller on the other hand realizes that there is an opportunity to make more of...
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