There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit.
Even more appealing, it entails practically no additional marketing expenditure. The most amazing fact however about this method, is that less than 1 in 10 companies have implemented a formal approach to this powerful profit boosting tactic.
Create a Referral Strategy
The strategy that I am referring to is a referral strategy. Most importantly, ask them for a referral!For those of you married or with partners, think back to when you met them. Were you with someone you know, was there a connection to someone you know or were they complete strangers that you just walked up to?
Most businesses will tell you that they do really well due to word of mouth. How well do they do? Most cant quantify it. In addition very few have implemented any formal process or strategy to ensure a referral system is in place.
A Referral Strategy in Practice
Let me share with you a simple strategy, which was put in place by a service garage. You...
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