Regardless of how great your website looks or how good of a product or service you have to offer, if you cant be found online, youre your wasting time and money. Its like building a fancy billboard along the highway and no one driving down the road no one sees it.
Todays search engines are hard to fool and if a website attempts to manipulate the results, theres a good chance of being removed from that search index. There are some things you can do to make your site more attractive to search engines, and the main one is making the site more attractive to users.
Forget Search Engine Spiders, Focus On Users
When a web user is searching for a product or service, they will use a search engine, entering a search term related to what they are looking for. If the title page of your web site or the information contained on your site does not include that term, your site will be ignored during that search.
A couple things search engines examine when they index pages is the information on your site and how many other sites link back to you. A link is like a vote for your site and the more votes you have, the higher the opinion the search engine will have of...
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