The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, its something you have to live with.
Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Heres a quote from an issue of Direct Marketing News:
Despite a string of healthy annual increases, the growth of direct mail expenditures is expected to slow over the next four years. Direct mail continued to grow in 2001 but slowed because of the anthrax scare, the study said.
The study also said, “Direct mail will continue to expand during the forecast period but at a slower pace than in the past because of the emergence of e-mail marketing and postal rate hikes, which will force marketers to limit mailings.”
The question is: should you agree with this and follow the trend, or should you turn it to your advantage? Just think, with fewer mailing pieces arriving in your customers or prospects mailboxes, your glossy, full-color postcards...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
