If you are business blogging (b-blogging) you are likely finding Real Simple Syndication (RSS) an informational bonus for you in developing knowledge-based content for your blog or website.
In reality you have participated in the successful marketing of someone elses blog. Obviously this is good news for the blog you are gleaning information from, but it can also be a positive lesson for you as well.
Lets follow this line of thinking to its logical conclusion.
1) An online business developed a blog in an effort to drive consumers to their online business.
2) You visited the blog and found the information useful.
3) You sign up for an RSS feed so you are made aware of new content when it is posted.
4) You routinely link to the blog you visit because it has great material your readers would be interested in.
5) That business receives additional visits because your blog readers trust you enough to accept your recommendation of the material.
If you are b-blogging without incorporating an RSS feed there are many potential visitors who are left in the dark about the potential of your blog. An RSS feed can act as a mini press...
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