If you want to build a successful business on the Internet, you can spend as much money as you can afford on a Google AdWords campaign and other forms of advertising. However, it has been proven in the Search Engine Marketing industry that at least 40% of the time, your clients will find you through Google and other search engines.
This fact alone makes it very important for any serious Internet business owner to learn the basics of Search Engine Optimization. If you cant do it yourself, at least you cant be left in the dark on the methodologies if you decide to hire an SEO specialist.
And just what are these SEO basics?
Website Design and Navigation
These are the most important aspects of SEO. A website that succeeds with both search engines and website visitors are those that are easily navigated and are designed in simple HTML. When these two elements are combined, they make up for a good visitor experience and easy crawling by the search engine spiders.
Some of the things to avoid in website design are dynamic page and URLs, frames, flash elements, Java script, and image maps for web page interlinking or sitemap generation.
Keyword...
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