Maybe you own a store or maybe you work out of your home and have great products to offer your customers. Getting the word out about your store or products locally is essential to your business, but what about people who are not local? Are you missing out on the opportunity to sell to people who do not live close to you?
A website is of course one option, but one of the basic rules of sales is that you need to get the product into the customers hands? How do you do that if they cannot walk into your store or business? A catalog is the best way. People love to touch things. When you put a catalog in their hands and they begin to browse through it, they will find something they want to buy.
Catalogs work better than anything else to reach out to potential customers who are not close enough to pay you a visit. Thats why large companies have been distributing catalogs for years. It is way more cost effective and makes more sales than any form of print advertising, websites, and even TV ads.
But I dont know anything about putting together a good catalog. How do I design it so that people will buy? Are there guidelines or rules I can use to design my catalog? Im...
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