When running a wedding business you get personally involved with the clients for whom you are planning the event.
Depending on the professionalism of others (wedding providers, hairstylist, photographer, hired personnel etc) you have to always be prepared that something may not go as you’ve planned and be able to come up quickly with a back up solution.
This is not an eight hours per day job. You have to be flexible and to meet and extend your clients’ wishes. And being available for them when they need advice or just a reassurance (although is late in the evening or during the weekend) will do your business and your reputation a lot of good. And in this business a good reputation means more than expensive publicity in magazines or on the radio.
Survey the market and keep an eye on the competition. You can’t cover the whole market, so think which target suits you best (professional women, young couples, etc). Make your fees competitive and from time to time offer discounts. Don’t take more jobs that you can perform. Its better to accomplish only one perfectly, than to do two lousy ones.
When running a wedding business you...
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