The latest marketing campaign from Saab cars traces the automakers origins back to the days to when the company was formed from a Swedish aircraft maker. One ad mentions that 16 aircraft engineers designed the first cars, which were based heavily on aerodynamic aircraft design. Apparently, the born from jets slogan is meant to convey to the public that the same quality that goes into building jets goes into building their cars. What isnt mentioned is that the company that built its first automobiles in 1949 is now part of General Motors, the largest automaker in the world. The Saab jet division is separate, still owned by the Swedes. Are the ads misleading? Perhaps, or maybe Saab is attempting to distance itself from General Motors and to stand on its own four wheels. Lets take a look at Saab then and at Saab now.
After observing several ads about Saab, I decided to conduct a little research into the company. What I learned is a fascinating account of how a small, Nordic nation turned out not just one, but two high quality car lines. The other company is, of course, Volvo. This is simply amazing in that even today the country numbers just over nine million citizens;...
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