Corporations have it easy. Theyve got the necessary resources to make the best sales letter. But small businesses like the one youre running cant compete in the same ground and thus, you have to personally make sure that everything goes right with your sales letter. Customers are often unforgiving and with long memories so make sure that you get your sales letter right the first time around.
Step by Step Guide on How to Write a Sales Letter
Step #1 Get the Date Right
Try to determine whens the earliest date your recipient will get a hold of your sales letter and make sure that you date it accordingly. People like to read about the latest things and anything thats a week old will usually be considered unimportant. Make sure as well that your recipient will be provided ample time to think about their purchasing decisions.
Step #2 Create a Headline with Strong Impact
After the date line, the next thing to tackle is your headline. This is a one-line summary of the content of your sales letter. More importantly, it tells readers WHY they need to read your sales letter and what theyll get from it.
Step #3 Personalize It
After the...
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