Marketing and sales will, of course, be of the utmost importance to the success of your small business. However, do you even know the difference between the two? Marketing is everything your company does to reach out to the consumer and find potential clients. Marketing is preparation for sales. Sales is everything your company does to actually sell your particular product or service to the consumer and usually involves meetings with clients, calls on prospective clients, networking, and utilizing internet resources.
Marketing your company involves identifying and finding your target consumers. You must find creative ways to get their attention and prepare them to make a purchase. Marketing itself is made up of the 5 Ps: product, positioning (how the customer perceives you in comparison with your competitors), place, price, and promotion.
When developing a marketing message, you are priming your customers to make a purchase. In order to do this effectively, your marketing message must have substance. Yes, the graphics and logos are important, but consumers want you to make you point as clear as possible as quickly as possible. In order to do this,...
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