SANDISK, maker of the world’s 2nd best-selling mp3 player (behind Apple’s iPod) has started a new anti-iPod advertising campaign. You can read about it in detail here:
Here’s the hoopla in a nutshell. SanDisk is said to be porting Rockbox, an open-source OS for digital music players (which supports many different mp3 devices), onto its popular e200 mp3 player. To bring the matter to public consciousness, SanDisk has started releasing the before-mentioned anti-iPod ads in an attempt to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. One shows a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, with the text: “Have you become an iPuppet?”
Okay, okay. Mp3 competition is fierce- I get it. SanDisk wants to play rough- fine by me. As far as I’m concerned, open source is good stuff, and there’s no doubt in my mind that SanDisk makes a good product. Competition is good for capitalism and the consumer. I’m not...
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