The very best salesmen in the world have found a way to move any product to any consumer. We jokingly refer to them as the ones who could “sell ice to an Eskimo.” They’re the classic salesmen, the ones with charisma that remind the consumer of their innocent neighbor instead of the greasy used car salesmen across town. How does the average Joe, without that special charisma, learn to sell a product? Those who own their own home business understand the need to use marketing techniques that will move their products from their garage shelves to the consumer’s hands. They do so in a number of ways.
First and foremost, great marketing techniques do not necessarily have to cost a bundle. While every business should have a marketing budget, the marketing budget does not have to burst every time the company advertises. Free advertising exists. How? With the home business, family and friends of the home business owner become the best endorsers of the product, if the product indeed does what it claims to. When a home business owner first opens shop, he often gives the product away. Seemingly illogical, if the product is great, the home business owner...
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