An SE friendly web design, or a search engine friendly web design, is one of the essential components to generating traffic to your ecommerce website through search engines. Of course, your web site must be appealing to the eye of the consumer, but it must also be appealing to the ‘eye’ of the search engine. Search engines ‘read’ websites in order to find and rank the ones most appropriate for each keyword phrase entered by a potential customer.
Designing a search engine friendly website is not difficult. Some of the elements you should implement in your design may even seem like plain common sense. You may be surprised, however, to learn how many people don’t follow these simple rules and create websites that search engines find difficult to read.
First of all, the text should be in a simple font. The fancy cursive like scripts may look pretty, but they aren’t very easy for the eye to scan. Neither are they easy for the search engine to read. This means keeping the font basic, the color plain, and the size normal. Black, 12 point, Times New Roman, Courier, or Arial are preferred. The actual text is not where you want to draw...
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