The job of a good search engine is to do its best to accurately match the keywords of a human user with relevant Web sites. It stands to reason, then, that those Web sites that feature frequently-searched content – content that is optimized – will rank higher in search engines than will other sites.
Here are 5 tips for doing search engine content optimization.
Tip #1: Do not rely solely on keyword meta tags: Five to ten years ago, you could do good search engine optimization just by submitting your site to a ton of directories and loading up your HTML with keyword meta tags: information that search engines could see but that casual site visitors could not. Nowadays, keyword meta tags do almost nothing to help your site achieve a strong ranking. That said, it never hurts to take the time to find some good meta tags, as some search engines still use them to help classify your Web site. Go ahead and use them, but do not rely on them solely for your optimization strategy.
Tip #2: Make sure the content is relevant to the mission of your site: The days of packing your site with irrelevant keywords are over, as search engine meta-crawlers are...
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