Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads. A catchy headline such as this in your newspaper or on a website is enough to spark you into action. As a proactive entrepreneur, you are likely to waste no time in enquiring about advertising design agencies or web marketing firms in your local yellow pages or over the net, compare rates and pick one to handle your internet marketing.
However, soon you find out that your website is up and running but as far as bringing in business is concerned, you have nothing to write home about. Now you start wondering about the whether the figures quoted in the report were cooked or you did something wrong.
So what went wrong, where?
Only one in 10 websites do it right
Research associated with web marketing reveals there are more than 10 million websites of which approximately 60% are commercial. Yet, less than 10% of these follow the right steps to make the web work for them.
As an entrepreneur you can draw two important inferences from these statistics. First, despite there being millions of websites, you need to worry only about a few of your...
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