After recently being involved in recruiting staff for a number of search engine marketing (SEM) and search engine optimisation (SEO) solutions it has become apparent that there is an increasing variation of skill set within the search marketing industry in the UK, as well as an increasing amount of competition, each vying for the best people available in the industry.
It has also become noticeable, by monitoring the UK recruitment boards, that many organisations are currently looking to bring their online marketing in-house, rather than outsourcing such work to a specialist search engine marketing or search engine optimisation company.
So what benefits can be leveraged from bringing SEO and SEM activity in-house, rather than outsourcing it to one of the many UK online marketing companies out there?
– Integration! Most obviously, integration with other marketing activity is probably one of the biggest driving forces behind the philosophy of bringing search engine marketing in-house.
– Focus! Search marketing organisations often work on a number of projects (for obvious economic reasons), juggling a number of campaigns and clients, and...
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