For any business to succeed, it is important to understand the Return on Investment the owner is getting. It is basically the profit or turnover being made by them at the end of the day vis a vie the amount invested in the same. This rule applies to every aspect of our life. When we go to college to study, we look for high marks which will assure us a good job. While talking about web portals, they too keep close watch on what their ROI is when investing and creating the website. This is because, every investment needs to yield results for it to be effective, else the approach needs to be altered.
Search engine marketing must take into account the two operational methods using Search engine optimization (SEO) or pay per click management system. Optimization will work better in the long run, whereas pay per click is mainly to draw specific bracket of traffic onto the site and this works only for a short time. All efforts taken by way of investment and links will go to waste if there is not much of traffic to your portal.
Pay per click works by having the user post as many ads on their page, or posting links on other pages. If a person surfing the net comes across...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
