Search Engine Marketing What It Is and How Your Can Business Benefit From It
Simply put, Search Engine Marketing or SEM is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world anytime for a little as USD $0.05 cost per customer acquisition or even for free!
Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN which collectively accounts for over 90% of all Search Engine originating traffic.
There are of course other smaller Search Engines that focus on niche industries such as Kayak (www.kayak.com Travel Search Engine) and country-specific Search Engines like Baidu (www.baidu.com) which is very popular in China.
How Popular Are Search Engines?
A study last November 2005 finds that the number of people who use Internet Search Engines to find information has jumped over the last...
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