Search Engine Optimisation – To Rank or not to Rank
To have an online presence today is the only way to survive in this highly competitive world. And once a company or individual creates a website, they need to make sure it is Search Engine Optimisation(SEO) friendly. There needs to be certain key words and phrases which are inserted which will help get the listed in the major search engines and bring in more business. Internet marketing is the term used by almost everyone today. This is the method by which you market your company, products and services online. Optimization of the net is essential to beat the competition and get up on top in your industry.
Search engine optimization becomes effective when your website is ranked high. That is, when a user types in a keyword, the list displayed as search results must include your site as well. Only then will there be increase in targeted traffic to your site. You can also have pay per click management system on other related sites which will divert traffic to your portal. Being visible in the search engines is the bottom line for any site to succeed and serve its purpose. Else it will be one among the billions...
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