Search Engine Optimization Only One Part of a Succesful Internet Marketing Strategy
SEO (Search Engine Optimization) is not the means to an end. It should only be one part of your total Internet Marketing strategy. It is a fundamental part of your strategy and it is considered the baseline.
High search engine ranks and listings can brand your website and drive a high awareness of your site. When search engine listings are within the first three, consumers are able to recall those sites at least 50% of the time. Banner ads and titles are usually ignored and avoided like the plague.
In the years before the Internet explosion, businesses had to identify a market and craft their messages in such a way as to target those markets. They used mass medio to deliver these messages, hoping that the right person will read them and buy.
Now things have changed. People are searching on the Internet for products, goods, and services. They are actively pursuing these online.
When keywords are typed in that are relevant to your business, then these people are sent to your website. These are highly qualified leads, with a high conversion and response rate.