Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy on their websites, together with offsite linking strategies to increase their websites status in the eyes of the search engines. As the internet has grown, so equally fast has the competition for the best search engine positions. This has created the search engine optimisation market, which helps webmasters (that’s YOU!) to improve the exposure of your web pages to targetted internet users.
And therefore a better understanding of the fundamental elements of Search Engine Optimization is vital for any online business success.
Ok. So what is search engine optimization?
Firstly, to begin with, understand that making use of effective seo techniques will improve the page rank of your website. This is one of Google’s measures of the importance of a site on the internet, and whether or not it is considered an ‘authority’ site.
There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently.
This seems like a simple concept but there are...
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