Web masters often feel like pulling their hair out and throwing a major childish tantrum when their search engine optimization strategy efforts dont pay off. It is indeed maddening to find that SEO efforts that have cost so much time and energy have not borne anything fruitful. Has the search engine optimization work been done correctly, though? Thats the important question!
There are SEO practices that are actually based on search engine optimization strategy misconceptions. Before embarking on another optimization attempt, web masters would find it worthwhile to read about the common SEO fallacies that one should correct so that SEO will not be wasted.
Meta-tags and hidden text
Web masters include the keywords in their meta-tags and this is standard practice. However, some web masters stop there. This is very bad practice!
If a web master wishes to increase his or her pages relevance to a search engine queries, then the keywords should also be found on the pages themselves, not only in the meta-tags or codes. It is true that search engines see these keywords within the hidden coding of your website. But an important fact to bear in mind is...