When web masters were unaware of the search engines potential in web site promotions, search engine optimization (SEO) was limited to integrating some keywords in the meta tags. Then, those who knew even a little about the impact of search engine queries on page popularity enjoyed unrivaled success in search engine rankings. Those days, getting a good ranking in keyword searches was a breeze and did not require specialized SEO training.
However, the times have changed and search engines now have millions of pages in their indexes. A web master who knows precious little about SEO does not have any hope of competing with others who have SEO techniques down pat. The increasing competition for the top ranks and the proportional rise in experienced SEO professionals mean that any SEO efforts on your part would likely be in vain; unless, that is, you have considerable SEO expertise and a long-term comprehensive search engine optimization plan.
It is a good thing to know what keywords people usually search for and it is just good strategy to aspire to get the highest rank when these keywords are used for search engine queries. Nevertheless, business owners should look...
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