Everyone knows that top ranked sites get a lot of traffic, BUT is that because they are top ranked or is it because they get a lot of traffic that makes them top ranked?
Which comes first the Chicken or the Egg?
The eternal question, heres a way to answer it, in relation to Search Engines anyway
First, the major Search engines like Google, Yahoo, and MSN, all have different formulas for calculating how they rank a site and these formulas are always changing so its impossible to know exactly how to optimize a site for top ranking all the time.
One thing is fairly certain though and it doesnt matter if this changes or not because the means of achieving a top rank will on its own, provide more traffic than we would get from a top ranking position anyway! Im talking about INCOMING LINKS.
Ive seen Log reports from a site ranked consistently in the top 5 positions on all major search engines, which show that less then 20% of all traffic is coming from the search engines, and the rest is coming from incoming and reciprocal links.
To learn more about incoming and reciprocal links go here
Incoming links are links from other sites...
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