To stay relevant or even solvent, a company must keep itself informed. Thats why research, of both the in-house and outsourced varieties, is essential. At ConductSearch.com keeping tabs on whos doing what in the marketplace is key to our success, and it doesnt matter whether our information comes via mailman or email – at the end of the day, its still content, right? Recently, I happened to come upon the work of a reliable investment banking firm that specializes in Chinese tech research, New York Global Securities. I learned that New York Global thinks as highly of search advertisings positioning in China as I do of it was here in America. They initiated coverage of a major Chinese Search Engine, Baidu (which translates to a hundred times), with a Buy rating.
Funny enough, ConductSearch.com and Baidu, the Chinese search giant, have something in common. But what, you ask? Baidu is based in mainland China (were not quite there, yet) and has little American presence. Yet, both companies, one small, one large, and on opposite sides of the earth, share a sentiment associated with search advertising – a sentiment shared by search advertisers all over the...
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