For realtors the Internet can no longer be ignored. Significant numbers of home buyers on going online to do their preliminary research for real estate and agents. Recent surveys suggest over 50%.
I personally know a number of local realtors, and it is interesting to see how some are easily adapting to this media, while others are sitting on the sidelines wondering why they are seeing a decrease in prospective buyers.
The Internet is not going away, and if someone plans to make real estate a viable career they must incorporate online marketing in order to not only succeed, but to survive. So how can realtors cost-effective connect with potential customers? In addition to MLS listings, they can reach a very targeted audience through search engine marketing. There are basically two forms of search marketing, organic and pay per click advertising.
Organic Search Marketing
Organic search marketing is about ranking at the top of the search results. It is accomplished through search engine optimization (SEO). The goal is to get your web pages at the top of the search results for targeted terms and phrases. For example, if...
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