Secret SEO Of A Number 1 Site With Less Links
Around the turning corner of year 2007, there was a site about Chinese culture on top 3, sometimes top 6, in the target keyword phrase new year. (I made this keyword up as an example. If you check on Google, you wouldnt find this site because I dont want my client exposed. Indeed, it was a similar keyword.) Around February 2007, all the sudden the site became top 1 in this keyword although there was no change in the content or the link profile. Thats because February is the Chinese Lunar New Year, people are very interested in my clients content, so they click in and stay there for long time in reading the content. Google is very concern of the click-in rate. What Google would concern are: Would searchers immediately click back button after click into this site? How long does the searcher stay in the site and start another search? Would the searchers click on the links attached in this site after? Will the searchers immediately redirected to another site? Google has all the data and want the best experience for their searchers. After the February 2007, the Chinese fever was over, the site went down to its number 3 as before....
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