Whatever you may be marketing online whether its a product, service, or information one of the most basic yet most important step in growing your business online is to Build Your Database. There are many beginners out there who are believe it to be enough to direct customers to the order page on their site. A sale equals success, the belief goes. But that is false. Now that they have bought from you now what?
Who were they? Where are they from? How can you get in touch with them? They bought from you once, wouldnt it make sense they may want to buy again? Or refer someone if youre running your business properly? Folks, these are very valid questions. No good business person, online or offline, is going to be successful off of one-visit clientele (with some exceptions, of course, such as highway rest stops).
Do your research. You will find it common knowledge that it costs a lot more money to gain a new customer then it does to keep an existing one. You have to generate repeat business. How do you do this? There are a few ways, but what well be discussing here is creating a data capture page.
Your goal is to have your prospective customer fill out his/her...
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